Cambio Autodelen App Redesign

The Challenge

The Cambio Autodelen app redesign began with a comprehensive UX research phase that revealed critical insights about user experience and business impact. Despite Cambio's strong position in the Belgian car-sharing market with competitive pricing and an established user base, the app faced significant challenges that threatened its competitive edge.

The existing interface suffered from accessibility issues, including inadequate touch targets, unclear visual hierarchy, and weak brand identity. The registration process was particularly problematic, causing user frustration and potential drop-offs. In an increasingly competitive car-sharing landscape, these UX weaknesses risked losing customers to more modern, streamlined alternatives.

Project Goals

Streamline Registration

Simplify the sign-up process to reduce friction and drop-off rates, making it faster and easier for new users to join Cambio

Strengthen Brand Identity

Create a consistent, recognizable visual identity throughout the app that reinforces Cambio's market position

Improve Accessibility

Address touch target sizes, visual hierarchy, and other accessibility issues to ensure the app works for all users

Localized Experience

Provide multiple language options for Belgium's multilingual market, enabling faster, more comfortable registration

UX & Accessibility Issues

Inadequate Touch Targets

Touch targets fell below the recommended 44x44pt minimum, making it difficult for users to accurately tap buttons and form fields—especially problematic for users with motor impairments or those using the app while on the move.

Medium Accessibility

Lack of Visual Hierarchy

The absence of clear visual hierarchy left users confused about where to focus their attention. Inconsistent spacing and typography created a cluttered, unprofessional appearance that reduced user confidence in the service.

High UX

Weak Brand Identity

The app's visual identity didn't reflect Cambio's brand values or differentiate it from competitors. Generic styling and lack of brand colors made the experience feel disconnected from the Cambio brand users knew from marketing materials, reducing brand recognition and trust.

High Brand

Complex Registration Process

The sign-up process required too many steps with unclear instructions, leading to user frustration and abandoned registrations. Users reported confusion about required information, creating a significant barrier to customer acquisition.

Critical UX

No Multilingual Support

In Belgium's multilingual market (Dutch, French, English), forcing users to navigate registration in a single language increased cognitive load and error rates, particularly for non-native speakers.

High UX

Current vs. Proposed Design

The comparison below illustrates the transformation from the problematic current design to the improved proposed solution.

Before - Current Design

After - Proposed Design

Before - Current Design

After - Proposed Design

The Redesign Approach

The redesign phase focused on addressing the issues uncovered during user research with targeted, user-centered solutions.

Faster Sign-Up with itsme®

Registration time reduced from several minutes to under 30 seconds — eliminating lengthy forms and ensuring verified identity.

Integrated itsme®, Belgium's trusted digital identity platform
Users sign up using their existing verified identity
Eliminated manual form filling
Automatic identity verification for car-sharing compliance

Strengthened Visual Brand Identity

Consistent brand presence throughout — introducing Cambio's colors, typography, and visual style.

Cambio brand colors applied consistently
Professional typography system
Language selection options (NL/FR/EN) added for Belgium's multilingual market
Cohesive visual experience
Differentiation from competitors

Enhanced Reservation Management

Clear, scannable reservation details — providing all essential information at a glance with improved visual hierarchy.

Key information prominently displayed (date, time, location)
Clear visual separation between booking details
Easy access to extend or modify reservations
Quick actions (directions, contact, cancel) readily available

Accessibility-First Design

WCAG 2.1 AA compliant throughout — ensuring accessibility for all users regardless of ability.

Touch targets meet 44x44pt minimum standard
Clear visual hierarchy and spacing
Sufficient color contrast ratios
Accommodates varying abilities and device sizes

Clearer Communication Through UX Writing

Every interaction rewritten for clarity — replacing ambiguous phrases with action-oriented language.

Clear, concise button labels and form fields
Action-oriented instructions at every step
Reduced cognitive load through simple language
Guided users confidently through each flow

Business Impact

By streamlining the sign-up process and enhancing the overall user experience, this redesign aims to expand Cambio's customer base and maintain its competitive edge in Belgium's car-sharing market.

Expected Outcomes

Reduced Registration Drop-Off Rates Simplified onboarding and itsme® integration eliminate friction points, leading to higher conversion rates from first visit to completed sign-up.
Increased Customer Acquisition Removing barriers to entry and improving first impressions makes Cambio more appealing to potential users exploring car-sharing options.
Enhanced Brand Perception Consistent, professional design reinforces trust and positions Cambio as a modern, reliable car-sharing service.
Improved Competitive Position Meeting or exceeding modern app standards ensures Cambio remains competitive against newer market entrants.
Better Market Penetration Multilingual support and localized experience enable growth across Belgium's diverse linguistic communities.

Final Design

The final design brings together refined navigation, simplified sign-up with itsme® integration, and consistent branding to create a seamless, user-focused experience.

View Interactive Prototype

Welcoming onboarding experience with clear brand identity and user-friendly introduction

Streamlined login with itsme® integration for faster, secure sign-up

Clear, scannable reservation details with improved visual hierarchy and quick actions

Clear overview of upcoming reservations with easy access to booking details and quick actions

Impact & Key Learnings

This project demonstrated the critical connection between UX design and business outcomes. What began as an accessibility improvement initiative evolved into a comprehensive redesign that addresses both user needs and business goals.

Key Takeaways

Small Friction Points Have Big Business Impact Issues like unclear buttons or extra form fields can significantly affect conversion rates and customer acquisition, making attention to detail crucial.
Localization Matters In multilingual markets, providing native language options isn't just nice-to-have—it's essential for reducing cognitive load and building trust with diverse user bases.
Brand Consistency Builds Trust A cohesive visual identity throughout the user journey reinforces professionalism and reliability, creating a memorable brand experience.
Modern Authentication Methods Add Value Integration with services like itsme® simultaneously improves user experience and meets security requirements, providing a competitive advantage.
Accessibility Benefits Everyone Designing for accessibility doesn't just help users with disabilities—it creates a better, more usable experience for all users across different contexts.