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Cambio app redesign: from accessibility to business impact

Cambio app redesign: from accessibility to business impact
Cambio app redesign: from accessibility to business impact

The redesign of Cambio app began with a UX research phase, revealing critical insights about user experience and business impact. The new design positions Cambio to protect and grow its market in a competitive car-sharing landscape.

The redesign of Cambio app began with a UX research phase, revealing critical insights about user experience and business impact. The new design positions Cambio to protect and grow its market in a competitive car-sharing landscape.

The redesign of Cambio app began with a UX research phase, revealing critical insights about user experience and business impact. The new design positions Cambio to protect and grow its market in a competitive car-sharing landscape.

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Main goals

  • Streamline the registration process

  • Strengthening the brand identity in the app

  • Localized user experience for faster registration

Current Design

Current Design

Suvery results - KPI's

Accessibility Issues

Accessibility Issues

The current design has some accessibility issues like the elements not big enough for touch target, absence of hierarchy, as well as absence of brand identity.

The current design has some accessibility issues like the elements not big enough for touch target, absence of hierarchy, as well as absence of brand identity.

Proposed Design

Proposed Design

Suvery results - KPI's

Redesign Phase

Redesign Phase

The redesign phase focused on addressing the issues uncovered during the user research. This included introducing a faster sign-up option using itsme, clarifying button labels through UX writing, offering multiple language choices for broader accessibility, and strengthening Cambio’s visual brand identity to create a consistent, user-friendly experience across every touchpoint.

The redesign phase focused on addressing the issues uncovered during the user research. This included introducing a faster sign-up option using itsme, clarifying button labels through UX writing, offering multiple language choices for broader accessibility, and strengthening Cambio’s visual brand identity to create a consistent, user-friendly experience across every touchpoint.

Business Case

Business Case

By streamlining the sign-up process and enhancing the overall user experience, this redesign aims to expand Cambio’s customer base and maintain its competitive edge. Leveraging existing strengths such as competitive pricing and a well-established Belgian user base, the new design mitigates weaknesses like an outdated interface and complex onboarding. This leads to fewer drop-offs, heightened brand trust, and a more appealing service that stands out in the ever-evolving car-sharing market.

By streamlining the sign-up process and enhancing the overall user experience, this redesign aims to expand Cambio’s customer base and maintain its competitive edge. Leveraging existing strengths such as competitive pricing and a well-established Belgian user base, the new design mitigates weaknesses like an outdated interface and complex onboarding. This leads to fewer drop-offs, heightened brand trust, and a more appealing service that stands out in the ever-evolving car-sharing market.

Final Design

Final Design

Refined navigation, simplified sign-up, and consistent branding work together to create a seamless, user-focused experience. Click below to explore the high-fidelity prototype.

View Final Design

View Final Design

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Contact

Contact

Let's share ideas & discuss ways to collaborate!

Let's share ideas & discuss ways to collaborate!

marikacapraro94@gmail.com

marikacapraro94@gmail.com

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CV

Marika Capraro, 2024

Marika Capraro, 2024